Status.

Daily I walk by places like Neiman Marcus, Louis Vuitton, Burberry, 7 for all mankind, Lucky Brand, Coach, Apple, and True Religion. They are all selling different products but are all reaching for the same thing, status. Without the desire to have status, most of these brands would fail. But they succeed because people like you and me have been told what to like, what to desire. It’s been engrained in us that if we have something people want, we will be wanted too.

Nice things aren’t bad. Wanting to be wanted isn’t bad either. The problem is combining the two, wanting nice  things to be wanted.  I’m not going to like you more because you have a horseshoe on your bum, neither am I going to notice the LV on your sunglasses. If your friends say you must attain a certain status, then maybe you need new friends.

You are more valuable than anything you can buy and nothing that you buy can add value to you as a person. I’m not a big fan of status. But I am a big fan of you.

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    • kelliegirl3
    • September 6th, 2010

    love this.

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